GROWCLASS

GrowClass is a 6 week in-person growth academy for entrepreneurs and founders looking to accelerate the growth of their company, expand their professional network, and amplify their personal brand.

Our first cohort will be specifically focused on female entrepreneurs growing their technology or e-commerce business.

Sign up now for our waitlist to be the first in line.

Name *
Name

 

What you learn

 

Introduction to growth marketing

Not your University marketing course

  • The growth revolution— how we need to think about growing our companies using data, product, and marketing

How to sell in 30 seconds

  • Writing copy for growth and conversion

  • Painkiller vs. Vitamin vs. Ecstasy language 

  • Hotjar tracking and conversion funnels

Getting scrappy, how to build a growth engine on a shoestring budget

  • Channel testing

  • Organic channels

  • Content marketing / SEO

  • Affiliate

Community is a form of power: how to build evangelists out of your users

  • Influencer marketing

  • Community building

  • Ambassador programs

Avoid expensive BS

  • How to allocate budget for maximum return on investment

  • What to avoid when building your company

How to sell in 30 seconds

  • Writing copy for growth and conversion

  • Painkiller vs. Vitamin vs. Ecstasy language 

  • Hotjar tracking and conversion funnels

Users are liars

  • A framework for conducting effective product interviews with your customers so you build the right product and target the right audience

  • Write your product interview in class

  • How to know if they’ll pay for your product

  • User testing 101

Data wins arguments

  • How to set growth targets

  • How to understand where your users are coming from, and why they’re leaving

  • Experimentation frameworks

  • How to measure your campaigns effectively

Optimization matters — how to build paid channels to deliver value

Feat: Client Magnet 

  • Intro to Google Adwords, Paid Search and Facebook

Marry your customers

  • Why retention is the most important metric for growth, and how to cultivate a retention-first growth strategy